ASSIGNMENT17: Marketing in the 21st Century


NAME: Cinthia Segura Pérez

NUA: 117494

 

What is the definition of Marketing?

Marketing is the set of activities and strategies that allow the dissemination of the goods and services that a company sells to society so that it can be known by more people and thus be able to expand its market.

What is understood as Market in business?

They are the potential consumers of a product. When a new product is released, be it a good or service, it is focused on a sector of the population considered as a possible consumer, that group of people is called the market.

What is the purpose of Marketing?

Its main purpose is the dissemination of a product, advertising so that more people know of its existence. The video said that if people do not know that there is a product like mine in the market, people would not buy it, so the more they know about my product, the more opportunities there are to increase my sales.

Why is Marketing important?

It is particularly important for companies since it helps them to know where their product can become successful thanks to an in-depth study where people's desires and needs are analyzed so that the company makes sure that its product is of your liking. Marketing can even make the company the one to build its own consumers, like Apple

Why is Marketing important?

It is very important for companies since it helps them to know where their product can become successful thanks to an in-depth study where people's desires and needs are analyzed so that the company makes sure that its product is Of your liking. Marketing can even make the company the one to build its own consumers, like Apple.

What are the different types of Marketing? Define them in detail.

There are many types of marketing, but the video mentioned two that seem very important to me as an introduction to my answer to the last question, which are:

  • ·       Traditional marketing

This type of marketing uses the main means of communication such as radio, television, and the telephone, as well as magazines, newspapers, and advertisements on the streets. They call it traditional because it was the first medium that was used in marketing.

  • ·       Digital marketing

This type of marketing makes use of technologies and social networks to be able to disseminate your information. It also relies on emails and internet sites.

What are the aspects a marketer needs to consider nowadays?

  • ·       Think and be like consumers
  • ·       Analyze trends and approaches of people
  • ·       Know how to use technologies
  • ·       Know how to analyze the competition
  • ·       Be creative
  • ·       Ability to persuade

What are the differences between Marketing in the past and Marketing in the 21st century

Currently, marketing is more focused on the use of technologies and the means of switching via the internet to reach consumers, since we do not find ourselves in a technological era where it is easy to access any part of the world, so it has become a very agile and functional dissemination medium, unlike the marketing of the past, which relied on traditional media to make itself known, but these media were limited to a specific area or region and to be able to expand, many resources were needed.

Comentarios

  1. Abril's Blog30 de diciembre de 2021 a las 6:31 p.m.

    I agree with you. It is very important to identify your potential client in order to try to satisfy their needs.

    ResponderBorrar
  2. Daniela Rodríguez30 de diciembre de 2021 a las 6:42 p.m.

    I agree, now we all have internet and we can access from anywhere, we can see products from anywhere in the world. Other merketers can see that they have a potential market in other countries

    ResponderBorrar
  3. Karla Yuritzi Flores30 de diciembre de 2021 a las 7:02 p.m.

    i think the same, the marketing it is a very important area, because helps to have a better sales.

    ResponderBorrar

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