ASSIGNMENT 18: Test your knowledge NAME: Cinthia Segura Pérez NUA: 117494 Who is your target market? Assuming that I want to create a perfume company, my target would be those young people who are looking for casual and soft scents for their day-to-day. How does your product or service satisfy the needs of your potential customers? It does not satisfy a need, but if the desire to want to smell good anywhere, but without the smell being strong, but something more natural, with the sensation of cleanliness without neglecting style. Which company has the biggest market share in your industry? I consider that they are luxury brands such as Channel, Calvin Klein, Dior, among others, or also European Perfumes How long do you usually run an advertising campaign for? I would do it constantly so that people have their sights on me, however, I would strengthen it in festive seasons, such as Christmas or Mother's Day, also at the beginning I would create offers and promotions so that people...