ASSIGNMENT 18: Test your knowledge



NAME: Cinthia Segura Pérez
NUA: 117494

Who is your target market?
Assuming that I want to create a perfume company, my target would be those young people who are looking for casual and soft scents for their day-to-day.


How does your product or service satisfy the needs of your potential customers?
It does not satisfy a need, but if the desire to want to smell good anywhere, but without the smell being strong, but something more natural, with the sensation of cleanliness without neglecting style.

Which company has the biggest market share in your industry?
I consider that they are luxury brands such as Channel, Calvin Klein, Dior, among others, or also European Perfumes

How long do you usually run an advertising campaign for?
I would do it constantly so that people have their sights on me, however, I would strengthen it in festive seasons, such as Christmas or Mother's Day, also at the beginning I would create offers and promotions so that people get closer to my product. 

Is there tough competition in your industry? How do you stand out?

The competition is strong, and even more because clothing brands produce their own perfumes with quality and low price, so it would be difficult to position oneself, however, I would focus on innovating in packaging and scents so that they are beautiful and durable without leaving price aside.

What methods do you use to raise brand awareness?
I would focus on advertising through social networks because it is an easy, fast, and less expensive way to reach my consumers. As my target is young people, they spend a lot of time on social networks, as well as collaborating with influencers to be recognized among their fans.








Comentarios

  1. Judith G. Cardona30 de diciembre de 2021 a las 8:36 p.m.

    I have the same terminology as you! And as for the last question I think that is a very smart approach if you’re trying to reach a younger audience.

    ResponderBorrar
  2. David Exiga30 de diciembre de 2021 a las 8:44 p.m.

    Focusing on the festive days it's a really smart move to increase the sales of your brand.

    ResponderBorrar
  3. Abril's Blog30 de diciembre de 2021 a las 8:47 p.m.

    It seems to me a very interesting proposal. Long-lasting scent adds value to your product. I agree with you, social networks would be a great means of dissemination.

    ResponderBorrar
  4. Alondra Ramírez30 de diciembre de 2021 a las 8:53 p.m.

    What interesting, for your type of business I think you could cover many types of market, but I think if you want to start focused on young people this super well, they could be the voice or recommendation for another type of market.

    ResponderBorrar
  5. Rafael Ávila30 de diciembre de 2021 a las 11:07 p.m.

    The way in which you solved this task is very precise, as well as your final answers

    ResponderBorrar
  6. My Business Communication Blog30 de diciembre de 2021 a las 11:59 p.m.

    I got the same answers in the first part. I agree with the efectiveness of social media. I also thought about a young target market, so I believe that promoting by social networks and collaborating with influencers is one of the most popular and succesful methods.

    ResponderBorrar
  7. Karla Yuritzi Flores31 de diciembre de 2021 a las 8:44 a.m.

    i think to use the social networks marketing, itis a good idea for have more sales

    ResponderBorrar
  8. Giselle Rivas Alcantar1 de enero de 2022 a las 10:24 a.m.

    I liked that you gave importance to holidays to do advertising campaigns since during the holidays people tend to buy more things and visit more places.

    ResponderBorrar

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