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  ASSIGNMENT 18: Test your knowledge NAME: Cinthia Segura Pérez NUA: 117494 Who is your target market? Assuming that I want to create a perfume company, my target would be those young people who are looking for casual and soft scents for their day-to-day. How does your product or service satisfy the needs of your potential customers? It does not satisfy a need, but if the desire to want to smell good anywhere, but without the smell being strong, but something more natural, with the sensation of cleanliness without neglecting style. Which company has the biggest market share in your industry? I consider that they are luxury brands such as Channel, Calvin Klein, Dior, among others, or also European Perfumes How long do you usually run an advertising campaign for? I would do it constantly so that people have their sights on me, however, I would strengthen it in festive seasons, such as Christmas or Mother's Day, also at the beginning I would create offers and promotions so that people...
  ASSIGNMENT17: Marketing in the 21st Century NAME: Cinthia Segura Pérez NUA: 117494   What is the definition of Marketing? Marketing is the set of activities and strategies that allow the dissemination of the goods and services that a company sells to society so that it can be known by more people and thus be able to expand its market. What is understood as Market in business? They are the potential consumers of a product. When a new product is released, be it a good or service, it is focused on a sector of the population considered as a possible consumer, that group of people is called the market. What is the purpose of Marketing? Its main purpose is the dissemination of a product, advertising so that more people know of its existence. The video said that if people do not know that there is a product like mine in the market, people would not buy it, so the more they know about my product, the more opportunities there are to increase my sales. Why is Marketi...
   ASSIGNMENT 15: Quality Management NAME: Cinthia Segura Pérez NUA: 117494   What is Quality Management? Quality management oversees supervising the processes, supplies, production, and results of the creation of a product and service, so that it complies with the determined quality standards. In the same way, it oversees managing resources so that its standard remains high and consistent. What is the objective of Quality Management? It allows the optimal development of the company by presenting to the market a product that meets the needs and desires of consumers. There are different approaches to quality, but the goal is to have a successful product to position yourself in the market. In addition to this, quality management seeks to maintain a constant standard but that can also be increased by modifying processes, supplies, and others. Which are the key components of Quality management? Describe in detail each one. ·      ...
 ASSIGNMENT 14: Resource Management  NAME: Cinthia Segura Pérez NUA: 117494 1.      What is Resource Management? Resource management is responsible for ensuring the optimal use of the resources allocated to a project, as well as planning what type of resources will be needed, in what quantity, and what will be cost. All this to ensure good profitability in the project.   2.      Mention what is the importance of Resource Management in business. Resource management ensures the profitability and sustainability of a company. Some important aspects are: ·        Minimize project resource costs significantly Managing resources allows you to analyze many suppliers regardless of where they are in the world so that you can search for those whose cost is cheaper and thus save resources. ·        Improving effective/billable resource utilization Allows to carry out greater control of...
 ASSIGNMENT 12: Human Resourses  Name: Cinthia Segura Pérez NUA: 117494 Define Human resources. It is a division of the organization that is responsible for finding, selecting, recruiting, and training employees. What is the role of human resources? Define in detail. They are responsible for protecting the integrity of employees against problems, as well as helping them, offering them benefits and others. He makes sure to manage a good relationship between the company and the employees. What is Capital? Capital are all those assets that generate value for the company, not just money. These assets can be tangible or intangible, such as employees, machinery, cash, brand recognition, among others. In your opinion, is human resources necessary? Explain. Of course, because many companies have very marked hierarchies, so that when a problem arises between a director and an employee, the latter does not act out of fear and/or lack of knowledge, so this department serves as an interme...
 ASSIGNMENT 10: MANAGEMENT vs ADMINISTRATION Student’s Name: Cinthia Segura Pérez Nua: 117494   What are the key differences between management and administration? Explain each of them in detail. Administration and management are two different concepts that complement each other so that without the existence of one it is not possible to perform the other. Management focuses on managing people and their work, while administration deals with managing the management of an organization. According to the video: ·        EXTENT DIFFERENCE “Management is exacting the discharge of policies” “Administration is exacting the assurance of primary policies and objectives”. This means that the administration is in charge of determining what the policies and objectives will be, while the management is in charge of ensuring that the above is complied with. ·        WORKING AREA “Management is a low and mid-ranker function, but the ad...
 ASSIGNMENT 9: DEFINITIONS Name: Cinthia Segura Pérez NUA: 117494 Administration Provide a definition of administration. The administration is to bring control and monitor an activity or an organization, as a company. Concepts of Administration Basically, the administration is in charge of analyzing and correcting the operation of a company, organization, activity, etc . Universal functions in Administration ·        Planning How the work will be carried out. ·        Organizing Roles and responsibilities to be performed by each person or group of people. ·        Commanding A person who will monitor and control those activities are being carried out correctly. ·        Coordination Make sure everyone is doing activities correctly. ·        Control Review how the organization is working to correct errors.   Business Define Busine...